Rice to Riches - Experiencing Rice Pudding

I have a confession. I want to be like Lindsey Galloway, who writes about staying in a beagle-shaped motel that was made by a guy who carves things with a chainsaw. In order to practice my writing skillz, I'm trying my hand at reviewing the things I see, try/taste, and do. Most of it is for fun, which is why I go off on many random tangents. Thanks for indulging me.

Because I live under a rock, I hadn't heard about Rice to Riches before going down to the SoHo-Nolito-East Village area of New York and actually walking past it on the street. Someone in our party of seven commented that it had been in a movie or two, like Hitch, and also that it was noted for its pudding. Note to self, I need to try Serendipity from Serendipity - almost went there with a friend to try their frozen hot chocolate.

Some spacebar-esque features.

Rice to Riches, if anything, is an experience. It was like eating at a spacebar, or at least what people from the 70s imagined a spacebar would be, complete with white, black, and "That 70s Show orange" plastic seating; the only thing it lacked was more chrome. There were four or five tables to sit at, and a standing bar that looked like two surfboards had been brought into the world as siamese twins. Four television screens made a column in the wall, and I felt like Derek Zoolander at the daiye spa when a bison frise' dog spun around on the screens. Certainly, the most memorable part of Rice to Riches is the atmosphere.

The rice pudding was pretty good, too. Like any good dessert shop, Rice to Riches lets you have endless taster spoons of their flavors. I tasted the Hazelnut Chocolate Bear Hug, and thought it good but heavy on the chocolate and hazelnut for a rice pudding. This could just be me, but the French toast was lighter, less bitter, and sweeter. My taste buds felt less like I was hit over the head with a brick.

Vicki and me eating our French toast rice pudding.

I got the French toast flavor to split with my friend Vicki, as did two of my other friends, and yet two of my friends got Mascarpone with cherries. However, there were four cups of rice pudding bought and shared among seven people; we got two Mascarpone with cherries and two French toast flavors. We may simply have similar tastes, or that could say something about the rice pudding and the quality and variety of their flavors.

My experience at Rice to Riches was pretty delightful overeall, but alas, it is not the best rice pudding I have ever had - unfortunately, there are no Pudd'n on the Rice joints or blueberry-white chocolate rice pudding to be had on this Coast.

I was, however, outrightly impressed with their sizes. A small cup worth $4 got me a palm-sized cup, and by splitting both the cost and the cup with Vicki, I ended up getting what I wanted for the price I was willing to pay. Also, the cups and spoons were made of edgy, spacebar like plastic; certainly modernity coming to your cutlery, because it was like a fashionized tongue-depresser. I also liked the fact that you could ask for tops and make your pudding boat-bowl into a little space capsule for safe transportation home.

The one major drawback to Rice to Riches was some of their decor. Most of it was clever and witty enough, but some of their signage did not sit well with me. They had a sign saying something on the order of "Man invented agriculture and rice pudding. Woman invented diet." They also had on their doors "No skinny bitches." I disagree with the message of these signs because they encourage an aesthetic based on image, rather than cultivating a healthy ideal, and placing blame on women instead of citing it as a broader societal ill which males and females both suffer from. They took the idea of having some rice pudding too far; a place like Rice to Riches sells a luxury commodity and should highlight the fact that it is a luxury, an indulgence, to come to a place like this, instead of encouraging an attitude which was borderline gluttonous. It is meant to be funny and lighthearted, but I was not very amused. And to top it all off, the message their decor is sending is exclusionary. Those "skinny bitches" need to have rice pudding, too - perhaps they need it most of all to put some meat on their bones.

Overall, out of five stars, Rice to Riches gets 3.8 stars for their food, 3.2 stars for their decoration, and 4.2 stars for their service. Were I in the area, I would certainly go for rice pudding again; if I had the especial hankering after rice pudding, I'd make a trip down to Nolito just to buy it from Rice to Riches.

Disclaimer: I might just be unsatisfied with everything because this is New York City, and I expect it to be absolutely delicious and am disappointed if it is not the best food I have ever eaten. My expectations are waaay too high. For a more balanced and evenhanded review, and frankly some better pictures, check out the Eatconomist's review.