Growing One's "Personal Brand"

Here in the city, I've become acquainted with someone who talks about "growing one's personal brand." The personal brand is essentially now-speak for being or doing something which distinguishes you from others. For example, popping out code names for everything and everyone you meet, or priding oneself on wearing interesting garments on the lower half of one's body, helps to establish a personal brand.

To me, the idea of a personal brand isn't very useful. To a certain degree, we market ourselves to other people by choosing what to show of ourselves, but putting mental energy into creating that image just isn't worth it. I am what you see, and more, and my experiences - some of them consciously chosen, others heaped upon me - have shaped this "brand" of mine.

Now, the rest of this post has nothing to do with personal branding.

Instead, it's about professional branding! Let me tout the fact that I've made my BBC debut. Given the circumstances of my summer, it is unsurprising that I've had a short post published by BBC Travel. Check out my article on the Cross Egypt Challenge.

You're getting quality writing here without having to pay a subscription or sit through advertisements. Think about that for a while.

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Unrelated to anything said above, oof, I'm on the cusp of something. I'm not being mysterious on purpose right now; even I don't know what I'm thinking or what will come out. But something is coming my way, indeed.